Fact is, your company can’t out-advertise big companies on social media without a large budget. What your company can do is connect better with your community. What’s your community on social media exactly? By liking your page or following you, a person enters and becomes a part of your community. Developing a strong community will lead to social media success. (Success on social media can lead to greater brand reach, collaboration opportunities, credibility, and profit!) Follow these tips to communicate effectively with your community!
1. Pay attention to your audience.
Check out who likes you on Facebook, follows you on twitter, etc. See what followers of your accounts have in common, and share things your community will be interested in.
2. Be available to your community members.
Have conversations and respond as soon as you can. If you start a conversation, finish a conversation. A conversation is your best content! Listen, engage, and have conversations.
3. Show you care.
It’s not about pushing your products or services, it’s about showing you care. Address each member of your community by name and engage with them. Remember to be social. People will connect you, and recommend your company, if you show you care about your community.
4. Invest in your digital first impression.
Make it easy for people to find you on social media, and keep your company information updated online. Like it’s your resumé, ‘sell’ your company!
5. Amplify customer experience.
Make sure to ask for feedback from your community, and show customers you’re listening to what they’re saying! Get customers bragging about their experiences with your company!
6. Wow customers with your expertise.
Show people relevant things, find them on all possible channels, and share helpful things just because. Engage and captivate!
A brand will become more valuable to customers and employees if they invest time and resources into building a community on social media. Social media can’t replace a face-to-face interaction, but if your company focuses on being social, you’ll have additional opportunities to interact with people and earn customers. Don’t take the easy way out, invest in communication! The more you invest in your relationships, the stronger and more valuable they will become.
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