The power of LinkedIn is shocking. According to Ron Nash, in The Power of Perception: How to Expand Your Business Reach on LinkedIn, over 350 million users are on LinkedIn. If it were a country, it would have the 4th largest population in the world. Why? It’s a place to search for jobs, expand your business, network, and so much more.
Check out these stats provided from LinkedIn:
- LinkedIn is currently available in 24 languages
- LinkedIn has more than 8,700 full-time employees with offices in 30 cities around the world.
- LinkedIn operates the world’s largest professional network on the Internet with more than 380 million members in over 200 countries and territories.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
Based on this information, one can see the value of LinkedIn as a network for businesses. First and foremost, it is absolutely crucial to have a quality LinkedIn profile. If your profile doesn’t look professional, people won’t want to follow your company page. How your company is perceived is extremely important. Look the part of your brand. Now, how can you develop a top-notch LinkedIn profile and get followers fast? In seven easy steps your company can make a great impression on potential customers.
7. Customize URL
Add the name of your company in your URL. By customizing your URL on LinkedIn, you’ll be ranked better in search engine results.
6. Look professional
Set a logo/photo for the ‘profile picture’ and put up a banner. How these look makes a significant impact on the quality of your profile. (As an example, check out the profile of RPM Online Solutions.)
5. Incorporate keywords
Make sure your company is found by using keywords in your headline. These keywords should be relevant to the industry you’re in. You can use up to 120 characters to create this headline. Make sure to include who your company is, what your company does, and who your company can help.
4. Create an excellent summary
Take advantage of every available character (2000 total) in writing your company’s summary. Incorporate keywords and tell your company’s compelling story. Ron Nash suggests you use the PAR strategy. PAR stands for problem, action, and result. When you’re writing your company’s summary, address the following questions. What problem does your customer or audience have? What action have you taken to help? How did you solve a similar problem? In addition to answering these questions, include keywords in your summary to optimize search results.
3. Link websites
Add website links to your profile. These links can direct people to your website, Facebook page, YouTube account, etc. LinkedIn only allows you to add up to 3 websites, so link to your best ones!
2. Share content
Share relevant content on LinkedIn. Share blog posts, re purposed content, and links to articles.
1. Request recommendations
Asking people to write you a recommendation will give your company’s name some credibility. To learn more about this process, click here.
Make sure to apply these tips to improve your company’s LinkedIn profile (And, make it ‘pop’!).
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