Photographs capture a place in time, a memory, and make us feel like we can hold onto a piece of our life forever. A photograph is just one example of a visual among a variety of others. Other visuals include videos, graphs, GIFs, etc. Did you know they play a huge role in keeping individuals active on social media? To create visuals, one must consider a few elements. One of these important elements is color! What should you know about color when it comes to creating visuals? Read on!
There are three main types of colors including primary, secondary, and tertiary colors. The primary colors are red, yellow, and blue. These colors can not be created by combining any other colors. Secondary colors are formed by combining the primary colors. Examples of secondary colors include purple, orange, and green. Tertiary colors are created when you mix a primary color with a secondary color. For example, if you were to mix red with orange, you’d create a tertiary color!
By adding white, gray, and black to these colors, you can create brighter, softer, and darker colors. Now, let’s explore hue, tint, shade, and tone! A hue is basically another word for color. A hue would include any color on the color wheel. If you were to add white to a color, you would get a different tint. If you were to add black to a color, you would get a different shade. If you add both white and black to a color, you get a tone.
Now, let’s move on to color schemes! Keep in mind colors can help enhance a design or take away from it. Let’s start with Analogous Color Schemes. This color scheme is formed by pairing one main color with two colors next to it on the color wheel. If you want soft, comfortable colors, this scheme is perfect! Another color scheme, the complementary color scheme, uses colors directly across from each other on the color wheel. This scheme provides the greatest amount of color contrast. The split complementary color scheme involves choosing one dominant color and two colors adjacent to its complacent. There is still a strong contrast with this color scheme. A monochromatic color scheme allows you to use shades and tints of one hue. This scheme lacks contrast. The triadic color scheme includes choosing three colors that are equally spaced around the color wheel. This is a very vibrant color theme.
Now that you know the basics, we’d like to mention some colors which help evoke specific feelings in people. This list is from thinkoutsidetheslide!
Black: Heavy, mournful, highly technical, formal, death
Brown: Earth, simplicity, outdoors
Blue: Peace, tranquility, trust, confidence, security
Purple: Royalty, wisdom, spirituality, mystery
Green: Nature, environment, health, reptiles, insects
Gray: Conservative, practical, reliability, security, staid
Red: Passion, excitement, love, intensity, heat, aggression
Orange: Warmth, expansive, flamboyant
Yellow: Optimism, happiness, idealism, imagination
White: Purity, reverence, cleanliness, simplicity
Now that you know all about colors do you feel like you have what it takes to create awe-inspiring visuals? Use this great information to create a color scheme to best represent your company!
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