7 Tips for Writing Facebook Posts was originally posted on RPM Online Solutions Blog.
Ok, great, you have a Facebook page for your business but business hasn’t increased. You post once every couple of weeks or so and you just aren’t getting the hits you want. Where are the ‘likes’ and ‘shares’, somebody please ‘comment!’ Are you feeling Facebook isolated?
Well, fret no more! Here are 7 Tips for writing Facebook posts that will get likes, shares, and comments, and even more importantly people talking about your business.
7. Keep it short and simple.
Being brief and concise is key. Facebook users typically scan, not read posts. The longer the post the less likely people are to like to comment on it. According to Buddy Media, posts with 40 or less characters receive an 86% higher engagement rate!
Simple posts, such as a single photo or a few words, or a combo of the two are more effective for retailers than complicated posts. Buddy Media research shows that status only posts receive 94% higher engagement rates than complicated posts.
6. Know your audience.
Who are you writing to? Who is your clientele! Discuss topics that your clientele is interested in—ask questions to find out what their interests are. Write as though you are talking to one person, since that’s how posts are read. Use personal pronouns and contractions and write with a friendly, inviting tone.
The lure of Facebook is that it is interactive, so be interactive! Tell your followers to do something. Ask them to like, comment, share. Calls to action such as ‘Like if you agree’ or ‘Share to enter’ will drive more fans to your posts.
Ask them questions. People are far more likely to comment on a post if you pose a question to them. Ask a direct question and ask for an answer. Be brief and concise with your questions.
Respond to them. Follow up on your posts and your questions. Show your customers they matter and what they think matters. If they ask for a photo or a video of something related to your business or post, then do it!