5 Small Business Blogging Secrets was originally posted on RPM Online Solutions blog. Enjoy!
Chances are if you are running your own business, or managing one, you are ‘crazy’ busy. Writing and posting a blog seems like a big time commitment. You wonder if it’s even worth the time and effort. Well, here’s some food for thought: Ever hear of SEO (Search Engine Optimization)? Every time you post a blog you are posting another web page and that specific search is an opportunity to bring someone to your website. The more you blog the more opportunities you have for potential clients to find you. So, maybe you better blog! The following are 5 Small Business Blogging Secrets to increase the effectiveness of your blogs.
5. Quality, Quality, Quality
See the pattern here? Without quality your content, no matter how much, your blog is worthless. Even worse, bad content shoots down your credibility, which is one of the things you should be trying to establish with your blog. In this day and age, less is more. Be brief and concise, and be thorough—while being as concise as possible-when it is necessary to explain something, such as a process. Perhaps your business makes tongue and groove flooring and you do it in such a way that sets you apart from the pack, explain this, but don’t be boring. Keep your content relevant and understand your audience: who are you writing to/for? Always keep in mind what the goal of your blog is: getting more people to know about your business!
4. How Often and How Much?
When you are first getting started, or perhaps you haven’t been consistent with your blogging, you wonder how often you should blog, and how much content do you include? Well, how often do you want potential clients to think about you? Often, right? Then blog often. Perhaps, as you are getting started, shoot for a minimum of twice a week for six months. After this time you will have established a solid routine and hopefully streamlined the process. As far as how much content, remember quality, quality, quality? Write relevant content. Most readers will hang in there for a page or less, more if it’s riveting material. You can portray a lot of info in only 250 to 500 words: short and sweet!